Word: murrow
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What is wrong with TV? In an interview last week in the trade monthly Television, TV's topflight Edward R. Murrow sounded off on the question with the kind of gloves-off candor that the industry resents from outsiders...
...might be helpful," said Murrow, "if those who control television and radio would sit still for a bit and attempt to discover what it is they care about. If television and radio are to be used to entertain all of the people all of the time, then we have come perilously close to discovering the real opiate of the people...
...hewing to the line of mass appeal, argued Murrow, sponsors and broadcasters are lowering the prestige of TV to the point where the viewer is taking it less seriously-and its commercial credibility has begun to suffer. He added: "Perhaps the answer is that so-called public-service programing has got to get better. It must be done with more imagination, and achieve greater appeal . . . I don't believe that television has even begun to tap the possibilities that lie in the field of reality...
Asked by CBS' Ed Murrow to define his foreign policy, Yugoslavia's Marshal Tito gave it a game try, sounded like a sorghum Senator caught without his ghostwriter: "Well, it is difficult to say-how I shall put it-because it is a d'iffi-cult job. Our foreign policy is known. Well, we are not in any of the existing blocs. We stand for the principles of coexistence. And, of course, if it is necessary now to describe our foreign policy, then one-one must take care to-to-to do it in that...
...show business. He has signed a ten-year, $10,000-a-year contract with RCA Victor, is negotiating a three-picture deal with 20th Century-Fox and a contract with NBC to do four TV spectaculars a year for five years. He has also teamed up with Ed Murrow to produce a See It Now show on the quiet pools of native culture that have survived the intrusions of modern life, e.g., remote hamlets of the Appalachians, tiny islands off the Georgia coast. But whatever else he does, Belafonte knows that he wants to go on touring the country. Says...