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...could mistake that delivery? It had the measured pace, the carefully modulated tone, the authoritative note of CBS News Analyst Edward R. Murrow...

Author: /time Magazine | Title: Television: This--Is a Commercial | 5/6/1957 | See Source »

When CBS officials heard the message on rival Manhattan stations last week, they were unhappier than sarsaparilla. Before Murrow himself had heard the imitation, the CBSmen (who forbid their newscasters to give commercials even on their own network) won assurance that it would be off the air in a few days...

Author: /time Magazine | Title: Television: This--Is a Commercial | 5/6/1957 | See Source »

...Person to Person (Fri. 10:30 p.m., CBS). Ed Murrow visits the Archbishop of Canterbury, Soprano Roberta Peters...

Author: /time Magazine | Title: TELEVISION: Program Preview, Apr. 29, 1957 | 4/29/1957 | See Source »

...also takes expensive beaters. To launch its golden-anniversary line of 1957 trucks, International Harvester spent $100,000 on a closed-circuit TV program beamed at pep-talk luncheons for 10,000 dealers in 48 cities of 32 states. Hired for $7,500, Commentator Edward R. Murrow emceed the show, used his Person to Person format to interview top Harvester officers about products and plans. To promote its Yellow Pages, American Telephone & Telegraph Co. a fortnight ago hired Cinemactor Walter Pidgeon to emcee a 59-city closed-circuit TV show for potential classified advertisers and member phone companies...

Author: /time Magazine | Title: PROMOTION: Boomlay Boom | 4/22/1957 | See Source »

...read Oppenheimer and heard him on the celebrated Edward R. Murrow interview. I must say I envy the opportunity that the students of Harvard will have to hear this extraordinarily thoughtful and stimulating American...

Author: NO WRITER ATTRIBUTED | Title: Readers Criticize 'Veritas' Committee | 4/13/1957 | See Source »

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