Word: muschel
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This ingenious approach was first tried five years ago in New York by a onetime publicity man named Herbert Muschel. With less than $10,000 in capital, Muschel launched PR News Association in Manhattan, a publicity wholesaler that took copy from commerce and industry and moved it-for an annual membership fee of $25, plus a daily charge of $15 for transmissions-over printers installed free in newspaper offices, broadcasting stations and other communications outlets that permitted the installation. Today Muschel has more than 700 paying customers-among them General Foods Corp., Kaiser Industries Corp. and the American Heart Association...
...Muschel's success inevitably attracted imitators. In 1958 Chicago's City News Bureau, a journalistic cooperative financed by all four Chicago dailies, launched the PR News Service, a private publicity system patterned after Muschel's brainchild and equally successful. And this year in Los Angeles, two pressagents, incorporated as Transmit, Inc., offered the same service to Southern California newspapers and radio and television stations...
...Helen and laid the scene in Egypt. Helen and Menelaus are headed home. Troy has fallen. Hector and Achilles are dead. So is the graceful Paris, and by the same curved sword Helen too must die as an atonement to the Greeks. A sorceress learned all this from Muschel, a psychic shell which reported in a bold contralto a vision of Menelaus stealing hugger-mugger into the ship's hold, knife ready. Aithra, the sorceress, had strange powers. Just then she managed a mighty storm to stay the murderer's hand. She blew their ship to bits, dipped...
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