Word: muse
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Dates: during 1920-1929
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Readers of TIME will enjoy this characteristic bit of repartee attributed to the "venerable Baron Dewar, who claims that whiskey is his muse...
...contained the statements that my contribution to the art of beautiful letters was only a record of "what the Well Dressed Man will--write") and considering also that the Advocate's offices immediately adjoin my own tenement and that nightly the uproar occasioned by their service of the muse (consisting mostly of sounds of breaking glass and a song about a certain William, a nautical man) ascend to interrupt my musings upon the good, the beautiful and the true, considering, as I say, these prejudical circumstances, it might be expected that I should lay down on the Christmas number...
...Britain, one finds as dean of the distilling peers the venerable Baron Dewar. His whiskeys fire throttles on five continents. About him there is no paradox, no equivocation. To the core of his very liver Lord Dewar is a practicing and preaching wet. He claims that whiskey is his Muse. Without her stimulus the Noble Lord believes he never could have produced his famed "Dewarisms." Many persons consider this fact a most powerful argument against spirits. Observers may judge for themselves from sample "Dewarisms" from the latest batch proudly released by Baron Dewar...
...business and by all Americans. She is petitioned on every street, in every magazine or newspaper and wherever people gather. She has been called Advertisa. But her so celebrated, go constant presence surely deserves a better name from stunned or dinary mortals. In a thousand ways the tenth muse's charms have outshone all the charms of her sisters. Only her priests are surviving her blinding polecy. They glory in a terrific combination of red and yellow geometric splashes with shouting black letters of "fire and rummage sale." They glory in page after page of pirate ship packages of candy...
...signs, bill boards, highway signs, and white ways, she will wreak fatigue, death, destruction upon their heathen intellects. They will be dizzy forever. The infiedels must seize arms and battle for their last strongholds, the mountains, the forests, the wilds, against Moloch, the chimera, the eighth plague, the tenth muse, Advertisa...