Word: museums
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
...Held at Museum of Fine Arts, Boston, for members of armed forces, Sunday March...
Every two months subway riders saw other prints (13 in all). Soon the line of purchasers at the Museum turned from a timid trickle into a demand. By last week the Metropolitan had sold 60,000 ("Wonderful and amazing," says Ideaman Jayne) of its gay reproductions ("Bright color sells," he adds), including prints by Winslow Homer (Natural Bridge), Claude Monet (Sunflowers), Edgar Degas (Woman with Chrysanthemums). All prints are without lettering, suitable for framing. Best-seller was the Lawrence lush, sentimental Calmady Children (now out of print). Only modern represented...
With the speed of enlightenment, Mr. Jayne emerged from the subway, tore into the Metropolitan Museum of which he is vice director (he is also an archeologist and a promotion man), and laid the idea before Director Francis H. Taylor. Director Taylor took fire. He called up the New York Subways Advertising Co. They were even more excited. The Great Art series, they said, would complete the company's subway editorial policy. They offered to donate the car-card space, pay half the cost of the plates...
Soon subway riders found themselves staring at Sir Thomas Lawrence's The Calmady Children, in color on a car card loudly labeled GREAT ART, unaccompanied by any text other than names of artist, picture and Museum director, and the fact that a print of the painting could be had by mail from the Metropolitan for 15? (or 10? at the Museum...
Many of the Metropolitan's print purchasers know what great art is, but they don't know what they like. The Museum has a story about one little girl who was buying a print for her mother, could not find one that suited. "Would your mother like the yellow sunflowers?" asked the attendant. "No." "Would she like the blue sea? The pretty children?" "No." "Well, what does your mother like?" the attendant demanded. "Men," said the little girl...