Word: museums
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...Santa Cruzans like Young, the small, 900-sq.-ft., free-admission museum - which is housed in an old lighthouse overlooking the world-famous Steamer Lane surf break, just up the coast from the Santa Cruz beach boardwalk - is much more than a repository for old photographs, torn wet suits and beaten-up longboards. It's a reminder that Santa Cruz was the first place surfing occurred in the continental United States, when, in 1885, three Hawaiian princes who were attending a nearby military school rode waves on redwood boards. In the ensuing years, Santa Cruz became headquarters for surfboard shapers...
...pleasant little museum," says Young, who helped found the museum with the surviving members of the original Santa Cruz Surfing Club, which began in 1936. "People who come out of there, even nonsurfers, they come out with a big smile on their faces." And a cheap one, it turns out, only costing about $20,000 per year, money that's almost entirely used to pay two part-time employees. So the society contacted the city and found out that it would take $10,000 to keep the museum open until June 30, the end of the fiscal year. The Santa...
...surf-museum campaign also inspired community support to save the other threatened properties. At a Jan. 13 meeting, the city council unanimously approved the various plans to keep them all open until June 30. But it also warned the community organizations, including Young's society, that they would have to keep raising money to keep the doors open longer than that...
Oddly enough, what the surf museum represents - the desire to remain a charming surf town - might be part of what's causing the city's financial wipeout. "In Santa Cruz, we're built out. Our community enjoys the luxury of being a quaint little seaside town," Shoemaker explains, but that means there's "not much opportunity to generate revenue." Tourism is the biggest industry, but that's not paying the bills, she says, especially with sales-tax dollars sliding during the recession. Projects that would have brought in more revenue, such as big-box stores, conference centers and hotels, have...
...concert to honor military families. One of the 10 official balls the new President will attend on Tuesday night is the Commander in Chief's Ball (first held by George W. Bush); the largely enlisted crowd will get to attend free of charge in the National Building Museum in downtown D.C. As anyone who has ever served in uniform knows, that's a surefire way to win the grunts' support. (See pictures of the fashion of Michelle Obama...