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...astounded less by the chicanery than by the prices his truffles can command abroad. What Wu sells to wholesalers for $80 per kg can be resold to Westerners for 30 times that, or more than double the average yearly income in China. "Who would pay that much for a mushroom?" Wu marvels. "Is it because they think it's an aphrodisiac?" (Since medieval times, many have believed just that.) Nevertheless, Wu maintains a modicum of pride about the 40 to 50 tons of truffles that his team of 20,000 gatherers harvests for him each year. "They taste just...

Author: /time Magazine | Title: Truffle Scuffle | 4/17/2005 | See Source »

None of that, however, changes one irksome fact that has limited Wu's business. The Chinese so far appear immune to the pleasures of the black truffle. Mushroom gatherer Li Kun shakes his head when asked whether he enjoys the flavor of the black nuggets he's scooping up. "When we're really hungry, we eat them covered with soy sauce, coriander, chili paste and MSG," he says. "That way you don't have to taste the truffle too much, only the sauce." Sacrilege. --With reporting by Bu Hua/Hama, Mimi Murphy/Rome and Jonathan Shenfield/Lalbenque

Author: /time Magazine | Title: Truffle Scuffle | 4/17/2005 | See Source »

...Right Buttons, a painting of two buttons, the one on top labeled "Launch" and the one beneath it "Lunch." Alex Grey, in 1980, painted Nuclear Crucifixion, an oil on linen reminiscent of Matthias Grünewald's painting in the 16th century, except here Jesus is crucified in a mushroom cloud. Michael Smith and Alan Herman produced a mixed-media work in 1983 called Government Approved Home Fallout Shelter Snack Bar, a survivalist food counter for the prudent nuclear family, equipped with provisions and three stools. In 1981 Robert Morris created a huge work for the Hirshhorn Museum in Washington, titled...

Author: /time Magazine | Title: What the People Saw: A Vision of Ourselves | 4/12/2005 | See Source »

...astounded less by the chicanery than by the prices his truffles can command abroad. What Wu sells to wholesalers for $80 a kilo can be resold to Westerners for 30 times that, or more than double the average yearly income in China. "Who would pay that much for a mushroom," Wu marvels. "Is it because they think it's an aphrodisiac?" (Since medieval times, many have believed just that.) Nevertheless, Wu does maintain a modicum of pride about the 40-50 tons of truffles that his team of 20,000 gatherers harvests for him each year. "They taste just...

Author: /time Magazine | Title: Truffle Kerfuffle | 2/14/2005 | See Source »

...None of that, though, changes one irksome fact that has limited Wu's business. For all their gastronomic enthusiasm for endangered sea animals or all matter of rare mammalian life, the Chinese so far appear immune to the pleasures of a black truffle. Mushroom gatherer Li Kun shakes his head when asked whether he enjoys the flavor of the black nuggets he's scooping up from the loamy soil near Hama. "When we're really hungry, we eat them covered with soy sauce, coriander, chili paste and MSG," he says. "That way you don't have to taste the truffle...

Author: /time Magazine | Title: Truffle Kerfuffle | 2/14/2005 | See Source »

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