Word: musicalization
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Dates: during 1970-1979
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...example, the real inaugural ball for the new building was held a week before the dedication. This blow-out featured almost 400 students, faculty and staff members rocking out to great music and enjoying student DJs, light shows, a hand-held camera to transport dancing bodies to the Forum's giant TV screen, movies and cartoons, free beer and soft drinks, a bubble machine, and so forth. It certainly wasn't "elitist," although we couldn't invite the whole University to join...
Stewart Kagan '80, head of classical programming, echoes Falk in defending the originality of selections played on the station. "We avoid playing the classical 'warhorses' of WCRB--the popular classical music station." Beethoven's Fifth, Tchaikovsky's "Romeo and Juliet" and Mussorgsky's "Night On Bald Mountain" all qualify as warhorses, says Kagan...
Rather than concentrate on the romantic period of the late 18th and 19th cenutries, like the usual classical music station, Kagan says WHRB focuses on that great body of "other stuff": chamber music, baroque, pre-baroque and modern classical...
...other hand, a representative sample of students polled said they "hardly ever" listen to WHRB, and when they do, it is only for the rock orgies (non-stop hours of music) featured twice a year during reading period, or for coverage of Harvard athletic events, like football games...
These days the scene down in the basement of Mem Hall is bustling. The pigeon-holed mailbox is crammed with as many as 30 to 40 new releases from major record companies each day, to be perused by the programming directors of WHRB's rock, jazz and classical music departments. There is ambitious talk of building a remote-control transmitter in Medford, which would increase the potential listenership by several thousand. WHRB executives themselves exude professionalism and self-confidence...