Word: musicalization
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Dates: during 2000-2009
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...Classical music is often perceived as something which is traditionalist and perhaps even a little élitist," says Ed Sanders, a YouTube marketing manager. But the industry response, he says, was overwhelmingly positive. Google is paying all costs - a sum Sanders wouldn't disclose - including visa and travel expenses for the musicians, who come from 30 countries...
...Making of a Virtual Orchestra Tilson Thomas, who made the final selection for the April 15 concert, says the project is one way to "widen everyone's conception of what classical music is," a point he'll underscore with an eclectic program including works by Bach, Mozart, Brahms, Villa-Lobos, John Cage, Tan Dun and the DJ-composer Mason Bates. He hopes the project will demonstrate how important the genre is to people of different ages, nationalities, backgrounds and professions - and that performers will learn how to use the Internet and YouTube to better market themselves, just as budding writers...
...winners have had a chance to get to know each other - virtually, that is. In addition to their audition, each winner posted an introductory video. Dressed in a kimono, Maki Takafuji, who lives in Kyoto, Japan, plays a brief marimba solo and talks about her music education. Jim Moffat, a horn player who works in technology marketing in the U.K., introduces himself with London Bridge in the background. Nina Perlove, a flutist from Cincinnati, Ohio, begins her video aspirationally, by playing the song "New York, New York." David France, a violinist who teaches at the Bermuda School of Music, greets...
Rachel Hsieh, a 24-year-old cellist studying for a master's at the Peabody Conservatory, filmed her audition in her Baltimore apartment. She sees the YouTube Symphony as a way to reach audiences beyond music aficionados: "A lot of people are exposed to YouTube, and they go on there for fun. It's a really easy way for them to just click on something and see something...
YouTube's Invisible Beethovens The YouTube musicians will have their horizons widened too. They'll perform with prominent soloists, including violinist Gil Shaham. Cellist Yo-Yo Ma and pianist Lang Lang will make a video appearance. The musicians will rehearse the program during a classical-music summit at Carnegie Hall from April 12 through 15. They've already had a chance to study the repertory in online master classes hosted by professionals like Maxine Kwok-Adams, a violinist with the London Symphony Orchestra, who offers bowing tips for the Tan Dun piece...