Word: musicalization
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...innovate and to do justice to the film, so I tried to approach it as if each cue was from a different composer, with a different exoticness. So there's a very vintage '90s Bollywood cue, and then a more edgy, hip-hop sound and then a world music kind of thing. It was great...
...Words: Plastic Logic What everyone really wants, of course, is the iPod of e?readers. It was Steve Jobs who first understood the power of a killer device. After he created the iPod and linked it to the iTunes Music Store, people started paying for songs again, and to date, Apple has sold more than 6 billion of them. Jobs duplicated that model with the Apple App Store, which offers more than 15,000 apps for the iPhone and iPod Touch. Might Apple be able to work the same magic for the publishing industry? Jobs once said...
Magazines, since they attempt to package information with big color photos, look even cooler as applications. Lynch fires up (Red)Wire, a music magazine that's delivered only as an AIR application. (The enterprise raises money for AIDS in Africa and is backed by Bono and other well-known musicians.) The appgazine looks like a folded box when it launches onscreen; Lynch clicks, and it unfolds, revealing a kind of table of contents. It's startling, it's cool. And you can't get it for free: (Red)Wire, which launched Dec. 10, charges...
...month in a column endorsing the idea of paid content. This creates a necessity that ought to be the mother of invention. In addition, our two most creative digital innovators have shown that a pay-per-drink model can work when it's made easy enough: Steve Jobs got music consumers (of all people) comfortable with the concept of paying 99 cents for a tune instead of Napsterizing an entire industry, and Jeff Bezos with his Kindle showed that consumers would buy electronic versions of books, magazines and newspapers if purchases could be done simply. (See Apple's 10 best...
...this not because I am "evil," which is the description my daughter slings at those who want to charge for their Web content, music or apps. Instead, I say this because my daughter is very creative, and when she gets older, I want her to get paid for producing really neat stuff rather than come to me for money or decide that it makes more sense to be an investment banker...