Word: musicalized
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...more success than just about anyone with music videos online. What tipped you off that this was the way to go? As a rock band we try to make decisions that keep our career going, but that's a distant second to making things that we care about and that we have fun making. We always made these little things for our friends and our fans, and at the dawn of YouTube, some of them just caught on. And we had no idea of the sorts of numbers that were conceivable...
...Everything you've done has been really creative but low-budget. Do you think there's a spot anymore for the expensive, epic, "Thriller"-type music video? I don't think the issue is one of production values so much as it is of purpose. Videos really evolved in a harsh selective environment, with MTV being the only outlet for them for 25 or 30 years. What we know as the music video is a response to what could get played on MTV. If your video wasn't played on MTV, it might as well not exist because there...
...story. The loudest online reaction tends to be from disagreers - there are a lot of people out there who think labels are Satan's spawn. It's not only a really simplistic view of the world, but it's one that misses major chunks of how the music industry works. Our fans themselves are expressing a lot of gratitude for being communicated to so directly about things like this. But this letter has gotten an enormous amount of public attention and I think there's a quiet majority who are just interested in seeing the music industry explained...
...What's next for the band? We have five videos in the works, which is really so rewarding and so fun in a way that so often things in the music industry aren't. We spend a week or even a month with very interesting people who are experts in something. It's like playing in someone else's universe. We're working on one now with a group of nearly 20 engineers and designers and we're building a giant machine in a warehouse that we'll shoot in February...
...neighborhoods suddenly thrown under the same roof; as a result 137 guidance counselors cut by Bobb were later hired back. Bobb had a similar change of heart after 20 piano teachers were dismissed. "You go back to your apartment and think, How can you have a school of music without a piano teacher?" Bobb says. So he hired them back too. Barbara Byrd-Bennett, Bobb's chief academic officer and a former CEO of Cleveland's public schools, says she often greeted Bobb's proposed cuts with a single question: "Is this good for the kids?" (See the 25 best...