Word: musicfest
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...Other Florida beach towns have pressed their bid for the youth market, most notably Fort Lauderdale, setting for a frothy, 1960s-era movie, Where the Boys Are. But Daytona's casual, pro-student atmosphere and wide, drive-on beach have made it the site of both Expo America MusicFest and College Expo, events that combine the hard sell of a trade show with the good-time excitement of a carnival. College Expo ran for five days last week and attracted 80,000 students...
...Steven Berkowitz, 25, figures that Metacorp's revenues from providing these services will be $7 million this year, up from $1 million in 1981. "The clients obviously think it works," he says. "They come back every year with bigger budgets." Even the U.S. Army had a booth at MusicFest, where recruiters answered 1,250 inquiries...
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