Word: musicically
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Dates: during 1940-1949
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...buses and streetcars have been wired for sound. (Moaned a Washington bus rider: "Wasn't it Hitler who tried to drive the Austrian chancellor crazy by forcing him to listen to the radio?") In many places, including Philadelphia, Chicago, Pittsburgh and southern New England, grocery stores were blaring music and commercials. (Stanley Joseloff, president of Storecast Corp. of America, said happily: "It's radio plus. We get a 100% listening audience at the point of sale because everyone who's there has to hear...
...last week, the flood had reached Manhattan. From 60 loudspeakers spotted throughout the wide halls and rabbit warrens of Grand Central Terminal, commuters were pursued by the Blue Danube and the persuasive commercial. F. LeMoyne Page, president of Terminal Broadcasting, Inc., promised to "permeate the whole place" with music broken every 2½ minutes by commercial spot-announcements. "Right now," said Page, '"we're experimenting with the difference in volume caused by the number of people. Ideally, we'd like to develop a 'thermostatic-type' control that would set the volume to the changing volume...
Since the Hollywood studio theater seats only 1,400 people ("We get queues as long as the Radio City Music Hall," says Keighley), only a handful of Lux's devoted audience have ever seen their idols in the flesh. To make it up to the others, CBS has distributed a brochure on the stars' "mike mannerisms" that is jam-packed with nuggety information. Samples: Bing Crosby "always rehearses with his pipe clenched between his teeth, even when singing"; Robert Cummings "reads lines from a semi-crouch, like a boxer"; Joan Crawford is a "microphone-clutcher," while Barbara Stanwyck...
...Garden. They sat, charmed, through the complete three-act, three-hour-long Tchaikovsky-Petipa ballet The Sleeping Beauty. Few could say they had ever seen a more lavish spectacle and dancing grace on a U.S. ballet stage. It took Conductor Constant Lambert a full five minutes to get the music in motion again after the thunderous ovation for Margot Fonteyn and Robert Helpmann's third-act pas de deux...
...Pink and rested on his arrival three weeks ago, he had even been persuaded to pose for photographers (who had promised not to use flashbulbs). He also arrived ready to carry out a promise made in Italy. Answering the request of his old friend (and NBC's general music director) Samuel Chotzinoff, he had cabled: "Accept Ridgefield. Make nice program." Last week, for the second time in two years, the maestro made a "nice program" for his favorite little U.S. town, and had the time of his life doing...