Word: musicraft
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...till now, Weinrich has been known to the public through these Musicraft discs, recorded on the squeaky, piping little "Practorius" organ at Princeton. Working with that tiny instrument that seems almost like a toy, Weinrich has consistently produced the best organ records on the market. His record of the Toccata and Fugue in D minor, for instance, easily surpasses all of the D minor, for instance, casily surpasses all of the other four versions, three of which are recorded on large-scale organs, and one of which is in an opulent orchestral transcription. Certainly if there is any organist...
Flamenco Music (Jeronimo Villarino; Musicraft album). Fiery Spanish guitar work and shouting by a nightclub gypsy...
Bach: Concerto in C Major for Three Harpsichords and Strings (Manuel and Williamson Harpsichord Ensemble; Musicraft; 5 sides; $5). Top-drawer Bach recorded with harpsichords for the first time. But, as on earlier discs, these exquisitely cultivated Chicago harpsichordists leave out the oomph which was Bach...
...Musicraft's "Masterpiece" records, competently performed and well recorded, are largely familiar: the Schubert Serenade, the Brahms Lullaby, Beethoven's Moonlight Sonata, etc. What makes them notable is that they are sold in drug and chainstores. Musicraft's Vice President Paul Puner began experimentally in Manhattan last September, by last week had his platters in 800 stores throughout the land-with sales topping 50,000 a week. Last week Musicraft made a deal with a promoter (anonymous) to sell at least 1,200,000 Masterpiece discs next year in credit furniture and jewelry stores. The records will...
...Musicraft, an outfit which hitherto specialized in high-brow discs, got into the chain-store trade by merest chance. Last summer Eli Oberstein's U. S. Record Corp. (TIME, Feb. 19) petitioned for reorganization. Its record-pressing plant, in Scranton, Pa., was owned by Scranton industrialists, who extricated it from the U. S. corporate setup. Musicraft saw its chance, contracted with the Scranton group to press the anonymous Masterpiece recordings...