Word: musings
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Dates: during 1980-1989
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...Lamar Muse, 60, the Texan who made upstart Southwest Airlines one of the nation's highest-flying carriers by slashing fares and ballyhooing it as the "love airlines," will soon be back in the air after a two-year grounding. MuseAir will take off next June for seven destinations from San Antonio to Memphis. By 1985 the new airline will fly to 24 cities, including Atlanta and Pittsburgh...
Aggressive promotion and price cutting have long been Muse's trademarks. As Southwest's first president, he started flights in 1971 that gave new meaning to the term friendly skies. The airline billed itself "The Somebody Else Up There Who Loves You." Upon boarding a flight, passengers were greeted by a soft, sexy voice, saying: "Hi. I'm Suzanne. Y'all buckle your seat belts and don't dare get up. We don't want anything happening to you now because we love you." The stewardesses, personally selected by Muse himself, sported tight...
...however, Muse and Southwest had a falling out. Muse wanted to expand by starting up operations at Chicago's Midway Airport, but Southwest's board of directors balked because it considered the strategy too expensive and risky. Muse thereupon quit. But in the past two years he has made plans to raise $32 million for MuseAir, of which he will be chairman. Says he defiantly: "This time I'm not going to get caught between a bunch of knuckleheads who don't know their asses from first base...
Beer flowed in dignified quantities in the chandeliered common room of Chase Hall as Reagan's margin widened. Students preferred to muse philosophically about the nation's shift to the right--rather than speculate about how a Reagan presidency would effect their personal market values...
INVOKING HIS typewriter as a 20th century muse, Tom Robbins launches into his third novel with the warning, "If this typewriter can't do it, then fuck it, it can't be done." Like a keypunch operator waiting for a computer to spew out solutions, Robbins must have sat hopefully in front of his Remington SL3 expecting that, if he hit a button here and there, the sophisticated machine would spit back a novel of answers. Still Life With Woodpecker does not bear...