Word: musk
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...will certainly attract mosquitoes, but will it also lure members of the opposite sex? That hardly seems to be a gripping question for a perfume company. But Jovan Inc. of Chicago (1980 sales: $120 million) currently is thinking about little else. In 1972 the company scored a hit with Musk Oil, a fragrance for which it claimed almost mystical powers of "animal arousal." Now Jovan is spending up to $6 million on provocative TV ads to promote Andron, a fragrance that it contends is "capable of triggering an intense magnetic reaction" in men and women alike. The perfume...
...fact, the real message of Andron is one that fragrance manufacturers know all too well: what sells is sex. Jovan is hoping that Andron can match Musk Oil's $85 million in annual revenues. But convincing the public of the new potion's amorous properties may not be easy. Andron smells like neither a locker room nor an aphrodisiac, but like what it really is-a rather ordinary cologne that costs $7 to $8 an ounce...
...moisturizers, conditioners and scents. Fabergé Inc. has its Brut line of men's toiletries. Even conservative Chesebrough-Ponds, virtually the Sears, Roebuck of the cold cream world, is emphasizing rugged outdoor men in its commercials for hand lotions. The Coty company, which for years has offered Musk For Men cologne, is preparing to launch another entry into the sweet-smelling sweepstakes, Mark...
Enter her new lawn-distance neighbor. Hannah Mae Bindler (Eileen Brennan), a Lone-Star State emigree, is wearing a garish outfit, and her accessories are an unstoppered tongue and the musk of a rampant libido. Culture clash soon gives way to kaffeeklatsch. Maude reveals that her husband is off on one of his adulterous secretarial safaris. Despite having suffered the occasional infidelity, Hannah Mae claims that her husband Carl Joe "don't take a breath unless I say, 'Carl Joe, breathe...
...with reliable service. But beginning in the early 1970s, Sears went astray. Pinched on one side by shopping-mall specialty stores and on the other by discounters like K mart, Sears tried to move uptown. Suddenly, along with familiar bestsellers like Craftsman home tools, Sears emphasized stylish items like Musk Oil aftershave. A merchandiser from New York's Bloomingdale's was hired as fashion director to lend some tony ambience...