Word: muslims
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...campaign by Panzani-owned, Lyon-based food brand Zakia Halal is the first ever mass-market promotion of halal food to France's estimated 5 million Muslims. The TV spots kicked off on Aug. 17 to coincide with the start of the holy month of Ramadan and have been running on most of France's largest television channels since. The $430,000 campaign will be put on pause Sept. 2, then resumed as Ramadan comes to an end later this month and the feast of Eid el-Fitr approaches. Thus far, the spots have gotten a mostly supportive reaction from...
...burqini - a one-piece that resembles a wet suit - in a public pool that denied her entrance. Given that, it's little wonder that the approval - or disinterest - that the French public has shown the Zakia Halal ads has been a source of contentment and relief to many French Muslims. (Read "Halal: Buying Muslim...
...much negativity has recently been attached to so-called Muslim topics that there's a certain satisfaction that ads for halal products are being greeted as normal," Bendali says. "After so many years of being ordered to integrate into French society and culture, Muslims are interpreting the reaction to these ads as a sign that integration may finally be working in both directions. It appears the rest of France is starting to regard things like halal food as part...
...with demand from consumers. That has increased so much that those supermarkets have recently launched their own halal brands to rival those of food groups - and are beginning to display them in dedicated halal sections as they have kosher food for years. (See pictures of a personal view of Muslim modernity...
Thailand markets itself as a Buddhist kingdom, all golden spires and saffron-robed monks. But 80% of the country's southern tip is Muslim, peopled by descendants of a former Malay sultanate that was annexed by what was then known as Siam in 1902. Over the past five years, a steady stream of bombings, shootings, beheadings and other terror attacks in the country's deep south have claimed roughly 3,500 lives, both Muslim and Buddhist. Most of the killings have been blamed on separatist Muslim insurgents, while others are thought to be the work of Buddhist vigilantes...