Word: muss
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Dates: during 1960-1969
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...stocks have lost their charm, a company with the distinctive name of Xerox still holds on to its appeal. Xerox owes all of its astonishing market success to a complicated, desk-sized machine prosaically called the 914 Office Copier. There is nothing prosaic about what the 914 does: without muss, fuss, delay or extensive training of an operator, it makes copies on ordinary paper of almost anything that will fit on its Qin. by 14-in. plate - including a child's doll. Last week, thanks to the 914. Xerox stock closed at $176 a share, roughly 49 times...
Designed for home use (and no coins). Coffee Butler will provide roughly 100 cups of freshly brewed coffee in one filling without fuss or muss. List price: $249.50, plus $25-$30 for connections to water line and drain...
This "individualists conformity" is the substituting technique for art. "I am waiting for the day when we have Instant Muss and Powdered Apollo. Think of the advantages: no more nonsense of inspiration...