Word: mustang
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Dates: during 1980-1989
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...bureau had amassed a bulging storehouse of information on him. The files date back to 1964, when the magazine produced the first of its four cover stories on Iacocca. Then a Ford executive, he had just launched what quickly became the hottest-selling new car in the U.S., the Mustang. While preparing for this week's cover story, Detroit Bureau Chief Paul Witteman found among the office records some of his own notes on Iacocca from 1978. "When I first saw him at the Ford annual meeting, he was keeping a low profile," Witteman recalls. "The next time we crossed...
...personals column of a New York City tabloid, in particular mooning over a free-floating couple, Susan and Jim, who arrange their assignations, all over the country, by placing ads there. Whatever problems they might have must be more interesting than getting a new radio installed in the Mustang or mastering whatever recipe the Julia Child rerun is offering. Perhaps if Roberta could spy on their next advertised meeting she could...
...headquarters as a marketing manager under the chief "whiz kid," Ford Vice President Robert McNamara. Iacocca officially indulged his ^ love of the punchy phrase. Earlier that year he had devised a $56-a-month credit plan for Ford buyers ("$56 for '56"); later he was intent on the Mustang's exceeding the Falcon's all-time one-year auto sales record of 417,000 ("417 by 4/17"); still later, he introduced his "shuck the losers" plan to winnow out unprofitable departments. In 1960, Iacocca took over as head of the Ford car division...
...atypical California rock musician, with a quirky sense of humor. The best scene of the entire movie begins with the pursuit of Morgan by Nick's car (the same one which demolished his bike). Just at the moment when you think he will be killed by the raging Ford Mustang, out pops Jimmy from the driver's seat! He obtained it from Nick's brother. The two boys pick up Frankie and a friend, and crash a country club party in the "Valley," with all the predictable play on differing socioeconomic backgrounds. Furthermore, Jimmy's rock music background forges...
...proposed Michigan plant will probably put 3,500 people to work in an area of high unemployment. By the end of 1988, the factory could be turning out vehicles at the rate of 240,000 annually. Ford is expected to buy some of the cars and may put the Mustang name plate on them. Fast-growing Mazda has been crimped by import restraints that limit its U.S. sales to 173,400 cars a year. Said a Mazda official: "We've had no choice but to start production...