Word: mustanger
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Dates: during 1970-1979
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Iacocca says that he would like to see his new employer develop a "sports car," suggesting that something like the Mustang, which made Iacocca's reputation as a marketing whiz at Ford, may be in Chrysler's future. Iacocca is also expected to inject some new pep into the company's dealer organization. The real test of Iacocca's ability will be in how well he can maneuver within the narrow limits imposed by Chrysler's tight financial circumstances. The auto industry has changed dramatically since he introduced the Ford Mustang in 1964: costs...
...efficient, the Big Three have raised their prices about 4% as the new model-year begins, and further hikes may be ahead. Inflation long ago drove the automakers to abandon single-shot increases for an entire model-year. Now the hikes come in bits and pieces. Ford's Mustang, for example, increased in price 14% from the start of the '78 model-year to now. The average price of a U.S.-made car, including taxes and licensing fees, has risen to $6,830, from $5,600 three years...
...Under questioning, Ray could not provide the name of the station where he said he had tried to get a leaky tire repaired, and he was unsure of its location. Although claiming to be innocent of the murder, he said he fled Memphis in his white Mustang when he saw unusual police activity near the rooming house shortly after the shooting. "As a fugitive, I tried to stay away from police," he explained with a wry smile...
...Standex want to plant themselves in the public mind, while signaling that they are in tune with the technotronic times. And hucksters have long relied on the power of a clever name to sway a customer's decision. The popularity of Cheer and All among detergents, and Mustang and Diplomat among autos, is no more due to the properties of the merchandise than the box-office power of a John Wayne movie is usually owed to artistic excellence. The hottest new perfume, now U.S.-bound from Paris, is called Opium. No telling how the doomed Edsel might have done...
Whoever does succeed Iacocca will have a tough act to follow. In 1964, Iacocca catapulted himself to prominence by doing much to design the Mustang and directing the marketing drive that made it the bestselling new car ever. He had been scheduled to offer some remarks last week at the press preview of the 1979 version, the Mustang III, but was dropped from the program. Ford is placing much hope on the car's radical restyling, with a Mercedes-like rear end and a long list of luxury options, to revive Mustang sales, which have sagged in the past...