Word: mustanger
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...sell well in that year's recession. Since then, largely at Gianni's urging, Fiat has followed Il Boom with medium-priced cars and then luxury models. In all, the company now builds 20 models, including its sporty 124, which is becoming Europe's Mustang, and the Fiat-Dino, a 120-m.p.h. job that costs $6,000. Unlike the earlier
During the development of the Mus tang, Ford Motor Co. shaped the car's bucket seats to the specifications of those on the British Ford - only to find it necessary to change the design almost immediately. Five years later, with the Mustang's popularity firmly established, company officials can smile about the costly changeover. "We re alized," says one, "that American buttocks are larger than British." To guard against just that kind of mistake, U.S. business is relying increasingly on the fast-growing science of anthropometry, which systematically studies man's ever-changing anatomical measurements and applies...
...doesn't really know for sure of course, that the real Hubert Humphrey is the real Hubert Humphrey of this film, just as one cannot be certain that the present bombing halt is an end to the bombing. Driving a Mustang doesn't necessarily make you potent either, but that's no reflection on the quality...
...only a few. At Ford, the major work has been done on the full-size cars, including the LTD, which will be wider and lower, boast such features as a "flight cockpit" instrument array, a short rear deck and the long hood that is fast becoming a Detroit cliche. Mustang, the car that inspired the look, is becoming fast, period. Next year's "Mach 1" model will be able to live up to the name of its "Cobra Jet Ram-Air V8" engine. Top speed: 150 m.p.h.-plus...
...what about the influence of commercials? They teach, says Hayakawa, "that there is an instant, simple solution to all problems. Acid indigestion can be relieved with Alka-Seltzer; unpopularity can be overcome by using Ban; feelings of sexual inadequacy can be banished by buying a new Mustang, which will transform you into an instant Casanova." Even TV documentaries, "offer neat wrap-ups of complex events." Yet, "the world makes all sorts of demands the television set never told you about, such as study, patience, hard work, and a long apprenticeship in a trade or profession, before you may enjoy what...