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Whup 'em or Weep. Most of that money was gouged from the hard-baked Western soil in which the sport has its roots. A cross between the pioneer plow horse and the Mexican mustang, the quarter horse was bred for the short bursts of speed needed to herd cattle. To fill the lonesome hours, cowpokes began match-racing for payday stakes and, as one oldtimer put it, "if you couldn't whup the guy you beat, you didn't get your money." Before long, horsemen were organizing races at state and county fairs across the West. Whole...

Author: /time Magazine | Title: Horse Racing: Dollars for Quarters | 8/23/1968 | See Source »

Sawed-Off Mustang. Detroit's new cars, by contrast, will be manufactured entirely in the U.S. and Canada. Ford plans to have its minimodel on the market next April, and General Motors expects to introduce its version in the fall of 1969, at the same time dropping its slow-moving Corvair. American Motors also hopes to produce a small car next year, provided that it can hold down the tooling-up costs. The only automaker without a domestic minimodel in the works is Chrysler, which instead has decided to consider development of what it calls a "world...

Author: /time Magazine | Title: Autos: Homebred Mini-Models | 8/23/1968 | See Source »

Farthest along in the development race is Ford, whose six-cylinder, 100-h.p. entry will resemble a sawed-off Mustang and have a semi-fastback roof-line that will make it sportier than the Volkswagen, Japan's Toyota, and other leading low-priced imports. The car is currently being test-run at the company's proving ground in suburban Dearborn. Code-named "the Delta," it is considerably longer (176 in. to 159 in.) than the Volkswagen, but does not stand quite as high (53 in. to 59 in,). It will get about 22 miles to a gallon...

Author: /time Magazine | Title: Autos: Homebred Mini-Models | 8/23/1968 | See Source »

...Frey (pronounced fry) who in January 1961, soon after he was made Ford's product-planning manager, put designers to work on a sporty little car. Frey and his old mentor Lee Iacocca (TIME Cover, April 17, 1964) saw the Mustang into production two years before Chevrolet could react. For his work, Frey was well rewarded: in 1965 he became head of the Ford division. Last year he moved up to a six-figure-a-year vice-presidency in charge of product development...

Author: /time Magazine | Title: Autos: In Quest of a Company That Needs Better Ideas | 8/16/1968 | See Source »

...time when the deficit-ridden company could barely afford tool-up costs, the hot Javelin will easily sell out its 56,000-car production run this year. Widely raced (it is currently second in nationwide stock-car standings, after General Motors' Camaro and ahead of Ford's Mustang), the Javelin has drawn younger crowds into A.M.C. showrooms. Next year, the company will race the new $3,245 AMX, a 150-m.p.h. souped-up Javelin that competes with the $4,663 Chevrolet Corvette...

Author: /time Magazine | Title: Business: Happy Early New Year | 8/16/1968 | See Source »

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