Word: mustangers
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Dates: during 1960-1969
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...breezier-looking Chevelle rose from 24,000 to 33,000. Sales of the regular Pontiac declined by 4,000, but the fancy Tempest increased 7,000, and the Grand Prix and GTO were also way up. The standard Ford slipped from 114,000 to 99,000, but Fairlane and Mustang both increased...
...Camaro has not exactly taken off with a Mustang gait, partly because of some shortage, which G.M. is curing with overtime production. Sales in November's first ten days were just under 5,000, or 371% of Mus tang's rate, and Pete Estes' prediction of 100,000 Camaros built by year-end 1966 will probably be a shade high. As for the other Mustang-like new car, Mercury has sold 12,500 Cougars so far, and supplies are so short that any Cougars in dealers' hands are practically nailed to the floor. Almost the entire...
Though Detroit calls them specialty cars, buyers refer to them more naturally as sports cars. With one available in just about any price range from Mustang's $2,461 to Eldorado's $6,277, young-in-heart drivers of all ages are snapping them up. Cougar has gone into overtime production to keep up with demand, and General Sales Manager Frank E. Zimmerman expects to sell 180,000 this model-year. Mustang, which opened up the market two years ago, continues to do better all the time; sales of 46,042 last month were 4,000 higher than...
...early 1950s when Ford introduced the Thunderbird and the Mark II Lincoln Continental, and Chevrolet came out with its fiber glass fendered Corvette. Then in 1963, Buick introduced its Riviera. The market really began rolling two years ago when Ford brought out the hot, bright, popularly priced Mustang. Every other auto division in Detroit rushed to produce something like it. Dodge pushed the Charger, Oldsmobile the Toronado, Cadillac the elegant Eldorado, and American Motors Corp. the Marlin. Chrysler-Plymouth cut a year off the development time of the Barracuda in order to get it on the road this year. Lincoln...
...personal tragedy." Willie plays it dirty. Before the insurance doctors examine his client, he needles his left leg and right arm with enough novocain to numb a mastodon. Willie plays it go, man, go. Borrowing against his hocus hopes, he picks up a fastback Mustang, a sackful of custom-tailored suits, a foxy set of fox furs for his fat-kneed wife. And when the insurance lawyers are ready to bargain, Willie makes them sit on wastebaskets and haggle like rug peddlers till in collapse they agree to pay his client...