Word: mustangers
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Dates: during 1960-1969
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...ranch" even has air service. Owned by Rick Blakemore, an unpaid deputy sheriff of Nye County, Mustang Air Service operates two Cessna 206s on the run between Las Vegas and Tonopah, making seven stops en route at bordellos like Cottontail Ranch. In addition to transporting Johns named Smith, "I fly the girls to and from the houses and take the doctor and the county health officer on regular Saturday inspection tours," says Blakemore. He performs other official functions, like fingerprinting the prostitutes in each brothel for the sheriff's office files. "This is a dirty, rotten business," he cheerfully...
...arcane automotive lore, from the majority of Americans, who still regard autos as something to trundle them to the supermarket or station and to be used for occasional longer trips. As the initiate knows, the Mach I is neither spaceship nor sound barrier. It is a hyped-up Mustang-one of Ford's fast-moving contenders in what Detroit calls "the muscle-car" market, where the best sales pitch is neck-snapping acceleration. The new Mach I, which can be ordered with an engine of up to 335 h.p., already accounts for 22% of all Mustangs sold. There...
Despite the growing alarm, Detroit continues to promote the speed derby. General Motors has just introduced an all-aluminum 550-h.p. engine for the Corvette Sting Ray; with that power pack, the car costs about $9,000. Ford hopes to lure speedsters with a souped-up Mustang, called the "Boss 302." The auto is built with a wing across the rear deck to provide a downward thrust that adds traction to the wheels; it also has fixed louvres as bizarre sunshades on the rear window. The still more powerful "Boss 429" has a 375-h.p. engine that will whip...
...share of the American market is under direct attack by the Japanese and by Ford's new $1,995 Maverick. In its first two weeks on sale, the Maverick has been selling briskly but somewhat off the pace set by the then-new Mustang in 1964. So far, it has made no appreciable dent in Volkswagen sales, but next year it will be joined by VW-sized cars now being designed by G.M. and American Motors...
...build a car that would list for less than $2,000. To do that-and still allow dealers a reasonable 17% profit (v. the usual 21% to 25% markup)-Ford had to pare the tooling costs. So it built an eclectic car. Maverick owes its front suspension to the Mustang; the steering gear comes straight from the Fairlane; the standard 105-h.p. six-cylinder engine and the rear axle were borrowed from the Falcon. Even so, Maverick's development costs added up to a hefty $71 million. By contrast, the initial bill for the Mustang, which was engineered...