Word: mustangers
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Dates: during 1960-1969
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...most amazing success of an amazing auto year has been Ford's Mustang, an economical everyman's sports car that has run up 273,000 sales since its introduction nine months...
...usual, there were both winners and losers even in a good year. Ford's highly successful Mustang, a quarter of a million of which have been sold since its introduction in April, helped boost the company's sales 9.6% and increase its share of the market from 25.6% to 27.8%. G.M.'s Chevrolet Division, the industry leader, which sold nearly a third of all U.S. cars a few years ago, actually suffered a 5% decline in sales, dropping to 28% of the market. Sales at American Motors, the compact company that has failed to share in Detroit...
...citizen since 1942, thomas Bata at 50 is one of the nation's most successful businessmen. He is also one of the most modest in his habits; he does not smoke, drinks sparingly, entertains mostly at business lunches, but allows himself the flair of driving a '64 Mustang. Bata alternates between his Toronto office and his principal manufacturing plant at Batawa, a small town 110 miles east of Toronto named after the company. He frequently wears odd shoes to test his own against competitors', stresses the low-price policy (no Bata shoes cost more than...
...delicate swelling in the rear quarter panel of the car that suggests the outline of a rear fender. G.M.'s square-shaped Corvair has become as rounded as the Karmann-Ghia, and a new curved-roof version of Ford's highly successful Mustang has joined the Valiant Barracuda and the Corvette Sting Ray as the industry's only true fast-backs. Automen have hedged their expensive bets on public acceptance of the new styling by offering most of the nameplates with curved roofing in squared-off, T-Bird roof versions too, but G.M.'s turn toward...
Ford's Mustang, introduced only last April, has become one of the hottest selling brand-new models in history. In August's second ten-day selling period, it ranked in third place among all auto sales for the first time - behind only the standard Chevrolet and Ford. And it is still galloping. Last week Ford announced that Mustang sales in August reached 35,299, the highest for any month. Sales so far: 132,905, which have provided the extra horsepower to boost Ford's share of the total auto market by one and a half points...