Word: mustangers
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Dates: during 1960-1969
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...light, the driver of a Chevrolet Impala pulled along side and mouthed through his closed window: "Is that it?" He was left behind in the exhaust. As the white car approached a school bus and slowed again, the win dows flew up and the children in side chanted: "Mustang! Mustang! Mustang!" This week Ford's new Mustang sports car, one of the most her alded and attention-drawing cars in autodom's history, drives into showrooms all over the U.S. In it rides both a big bundle of Ford's future and the reputation...
...elephantine is the gestation period of Detroit's new models that, in Iacocca's three years as head of the Ford Division, the Mustang is the first car that he can call completely his own, from blueprint through mock-up to production line (see adjoining color pages...
Ferrari Flare. As his firstborn, Iacocca has produced far more than just another new car. With its long hood and short rear deck, its Ferrari flare and openmouthed air scoop, the Mustang resembles the European racing cars that American sports-car buffs find so appealing. Yet Iacocca has made the Mustang's design so flexible, its price so reasonable and its options so numerous that its potential appeal reaches toward two-thirds of all U.S. car buyers. Priced as low as $2,368 and able to accommodate a small family in its four seats, the Mustang seems destined...
...amid the computers, the market studies and all the intuitive executives, it is almost a relief to discover that Detroit has not yet reached perfection in every detail. No one at Ford noticed-until it was too late-that the galloping horse emblazoned on the front grille of the Mustang is running the wrong way. Instead of going in the traditional counterclockwise direction of a U.S. racing horse, Ford's Mustang has bolted off in the wrong direction, like a runaway. That does not seem to bother Iacocca and his men, who know a good deal more about horsepower...
...Barracuda is really a redesigned Valiant, and Chrysler rushed it out in time to run against Ford's new and handsome Mustang sports car, soon to be introduced. The Barracuda, which cost only $5,000,000 to $8,000,000 to develop v. $50-$60 million for the Mustang, will not be marketed as a "new" car, will be priced from about $2,400. It represents perhaps the ultimate development of the pizazz phenomenon that has gripped Detroit since 1962. Its radically different roof not only offers a sportier look than the Valiant, but the car has as standard...