Word: mustangers
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Dates: during 1960-1969
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...this stirred general resentment among Ford men, especially Executive Vice President Lee A. lacocca, the assertive architect of Ford's highly successful Mustang and Maverick. lacocca, a tough and ambitious marketing whiz whom Detroiters look on as Chairman Ford's heir apparent, was shocked and disappointed when Knudsen was brought in, and later had several clashes with him. The two men held a peace parley last January, but if they came to an agreement, it did not last. Says one high executive who knows both well: "Lee had chewed his way through ten layers of management...
...FORD put its entry, the Maverick, on sale last April (although the company labels it a 1970 car). Sales are already past 100,000, and the Maverick is breaking the records set by Mustang. With a wheelbase of 103 in., the six-cylinder Maverick is priced at $1,995. An even smaller car, named the Phoenix, is on Ford's drawing boards and could be introduced late next year...
...basis of price. Instead they are gambling that potential foreign-car buyers will pay a bit more in original cost and operating expense to gain speed and seating space. Even so, profits on the small cars are going to be slim compared with those on larger models like the Mustang, which are offered with expensive options that can double their price and profitability. If U.S. automakers have miscalculated about the kind of small car American buyers want, they could end up selling cheap cars to customers who otherwise would have bought more expensive models...
...models only add to the pressure on dealers to dispose of '69 cars. Next year's models will include a wide selection of new specialty sports cars and compacts. Chrysler, for example, will introduce its Challenger to do battle with Ford's still highly successful Mustang. Last week President William Luneburg announced that next year American Motors will bring out a Volkswagen-size car called the Gremlin...
...specialists. Detroit's Carl Porter, a 28-year-old Wayne State graduate, has built up his Theme Productions by producing and selling radio commercials as we as distinctive, hard-rhythm station breaks. "We squeeze 50 tons of soul into six seconds," he says. Porter creates radio spots for Mustang Malt Liquor, Lanolin Plus Liquid, Mystery of Black Cosmetics and other products, and his billings are running at a rate of $450,000 this year. He argues that only a black firm can "get the ear" of modern blacks, but concedes that not even he can communicate with...