Word: mustangers
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Dates: during 1970-1979
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Last week, after spending the day on the estate, he got a lift to the local train station with his secretary in her 1965 Mustang. As they rounded a curve, they collided head-on with a car driven by a 16-year-old boy. Rockefeller, 72, and the boy were killed instantly; the secretary and a woman in a third car were injured. The accident occurred only a mile from the 3,200-acre family estate in Pocantico Hills, N.Y., that was the childhood home of John and his brothers...
...important industry, lacocca is perpetually outspoken, fashionably dressed in European worsteds and as obviously at ease in a barroom throbbing with used-Ford salesmen as in a hearing room full of Senators. If humans can be said to have automotive analogues, lacocca suggests nothing so much as a Ford Mustang, that stylish-yet-democratic car whose creation is perhaps lacocca's greatest triumph...
Detroit's subcompacts did well against the imports, whose prices rose as the dollar sank relative to other currencies. Models such as Chrysler's Omni, Chevy's Chevette and Ford's Mustang II cut into foreign makers' share of the U.S. market and drove it down from 21% in January...
...total new-car sales were down for the first six months of the 1978 model-year, sales of compact and subcompact cars increased by 13%. The star performer at General Motors last month was the boxy Chevette; its sales were up 84%, compared with a year ago. At Ford, Mustang sales rose 14%, while the new Fairmont is a stellar seller. Ford's lacocca puts himself in the position of a price-conscious buyer who has been out of the market for a few years and then visits a showroom to do some tire kicking. Says he sympathetically...
...redesigned models. GM has heavily scored with a new four-door Chevette. Ford's Fairmont and Zephyr, which have replaced the Maverick and the Comet in the compact class, are moving out of showrooms in startling numbers. Indeed, the Fairmont is selling faster than the Mustang did when it was introduced in 1965. Says Ford President Lee lacocca: "We expect to top the first-year Mustang record" of 418,800 cars...