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More than a thousand bargain hunters and curiosity seekers showed up under a bright orange-and-white tent 10 miles outside Reno last week to watch the ultimate strip show at the legendary Mustang Ranch. The Internal Revenue Service put the 330-acre establishment, Nevada's oldest legal bordello, on the auction block when its previous owners failed to pay $13 million in back taxes. Going, going, gone -- for $1.5 million -- was the 104-room hot-sheet palace itself (actually two pink stucco buildings with a guard tower). Also gaveled off, for about $500,000 more, were such appointments...

Author: /time Magazine | Title: Auctions: Stripped Bare | 11/26/1990 | See Source »

...while last week, it looked like a nice way to reduce the deficit. After a lengthy tax dispute, the Federal Government seized the Mustang Ranch near Reno, the state's most venerable house of legal prostitution. U.S. bankruptcy trustees were aiming to operate the place themselves until they could find a buyer. The IRS says owner Joe Conforte owes $13 million in back taxes. The big bordello -- more than 100 rooms on 360 acres -- could indeed have been a moneymaking proposition for the government. A prospectus showed 1986 revenues of $5.6 million. But late last week a bankruptcy judge nixed...

Author: /time Magazine | Title: Nevada: Strange Bedfellows | 10/1/1990 | See Source »

...inexpensive Mexican labor and exports golf bags across the border. "The U.S. sporting-goods market is four times larger than Japan's," says Masato. "I'm confident that we can carve out a niche." Such assurance is typical of Masato, a flamboyant manager who drives a red 1965 Ford Mustang convertible to work. Says an aide: "He's a fireball...

Author: /time Magazine | Title: Master of The Games | 7/16/1990 | See Source »

...scoffs at such criticism. Mustang-management techniques like "herd- behavior modification," he claims, are essential. "Nobody in the world," he boasts, "has ever managed wild horses on this scale...

Author: /time Magazine | Title: Mustang Meadows Ranch | 1/1/1990 | See Source »

...made a believer out of John Boyles, chief of the Wild Horses and Burros division of BLM. "The situation ((at Mustang Meadows)) is about as close to natural as you can get," says Boyles. "As long as Congress says we can't destroy healthy excess animals, the sanctuary gives us the least-cost alternative to keeping the horses we can't place in private homes." BLM has awarded a contract for a second sanctuary in Oklahoma...

Author: /time Magazine | Title: Mustang Meadows Ranch | 1/1/1990 | See Source »

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