Word: mustangers
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...hottest cars in the U.S. these days is neither a Japanese import nor one of Detroit's new front-wheel drives. It is the Ford Mustang of the early breed: the slim, economical and sporty little models built between 1964 and 1968. Suddenly they are more sought after than any other classic. An early model in only fair shape sells for $6,000 to $8,000. Low-mileage convertibles in top condition have fetched as much as $18,000. In California, old Mustangs rank near the top on police lists of most-stolen cars...
Automen have no firm explanation for the renewed popularity of the cars, which has taken off at a gallop over the past 16 months. But one reason may be nostalgia. When the first Mustang was unveiled in April 1964 at the New York World's Fair, a Ford flack said that its name was chosen because it sounded "American as all hell." Lyndon Johnson had just pushed through tax cuts, the dark days of Viet Nam were still far over the horizon, and the post-World War II baby boom made people under 25 almost as numerous as their...
...innards were those of a utilitarian Ford Falcon, but its shell was sleek and jaunty enough to make it the only auto ever to win a design award from Tiffany & Co. Not even Lee lacocca, the Mustang's chief progenitor and now chairman of Chrysler Corp., expected it to be the most popular new car of the decade. The first weekend the Mustang went on sale, 4 million people visited Ford showrooms. Over the next two years, the company built 1.28 million Mustangs. Young people snapped them up because they looked racy, yet cost as little...
...Iacocca, 55, is the auto industry's most colorful and controversial top executive. A blunt-talking salesman who sells the sizzle as well as the steak, Iacocca spent 32 years at Ford Motor. He launched the successful Mustang in 1964 and was company president for nine years. In 1978, however, Henry Ford II abruptly fired Iacocca, reportedly with the explanation: "I just don't like you." Iacocca then moved across town and soon became chairman of Chrysler. He has been the chief negotiator of the company's $1.5 billion Government-guaranteed loan. Says he: "Government officials make...
...newest fashion fad last? At Laredo in Chicago, Manager Tony Zimmerman says, "It's a very individualistic, very independent, very pro-American, very proud look. You stand up straight because of your boots." Men and women who have never been closer to a horse than a power-steered Mustang are crowding hundreds of new nightclubs specializing in country-and-western music, including one in Dallas - inspired by Urban Cowboy - that features an electronic bucking bull (price per ride: $2 for less than a minute). The clothes are certainly durable, comfortable and generally affordable. For some, they come trailing clouds...