Word: mustangers
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First Ripple. Even those auto executives wedded to the idea of luxury are learning to think small. At Ford Motor Co., Vice President Lee Iacocca scored a personal triumph in 1965 with the Mustang, a car that was 181.6 in. long and weighed 2,567 Ibs. Over the years, the Mustang gained 12 in. and 653 Ibs. For the 1974 model year, lacocca, now Ford Motor president, is placing the company's bets heavily on the Mustang II, a car about the size of his original Mustang and listing at $2,895. Luxury features make it difficult to find...
Motors and Chrysler announced price increases that will add $133 or more to the average retail price of 1974 cars. The biggest percentage increases will fall on hot-selling compact and subcompact models, though Ford's Mustang II compact is slated for no hike...
...getting the most flamboyant promotion is the Mustang II, with which Ford President Lee lacocca hopes to repeat the personal triumph he scored by bringing out the original Mustang in 1965. After years of growing longer and heavier, the Mustang has been restyled into a car a bit smaller than the original-one of the rare cases in which Detroit has shrunk the size of an existing model. The Mustang II's recommended basic price is $2,895 (about $500 more than the 1973 Mustang), but fully equipped with options it can run to more than $4,000; lacocca...
...automobile is the greatest friend nature ever had. Cars are affectionately named for animals (cougar, mustang, falcon, impala); gasolines keep engines clean; and there are seldom more than three vehicles on the road at any time...
Herbert's rise was spectacular, as he was perpetually on the "Five Percent List," the officers who win promotions faster because of exceptional performance. He served in every elite combat group in the armed services, and established a reputation as the best of the "mustang" officers, those who had come up through the ranks...