Word: mustangers
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...ROTC classroom building to repel antiwar student raiders. The move came in response to two weeks of almost daily rallies and vandalism inspired by a recent faculty vote that may restore academic credit (barred last April) to ROTC. During the turmoil, one student was found trying to turn his Mustang into a fire bomb by soaking it with gasoline. On April Fools' Day, a masked assailant poured a bucket of red paint over Pitzer...
...rise of the subcompacts is not the only remarkable change overtaking Detroit. In the early 1970s, the automakers probably will have to hold down the power of their high-performance cars as one result of new federal pollution requirements. If so, the "muscle" cars like the Mustang Mach 1 and the Buick Grand Sport 455 will no longer have the kick that enables youngsters to roar away from the stop lights, tires smoking and exhaust pipes blasting. Big engines on luxury cars probably will be somewhat less powerful. The current high-powered cars are likely to have lower-compression engines...
...this stirred general resentment among Ford men, especially Executive Vice President Lee A. lacocca, the assertive architect of Ford's highly successful Mustang and Maverick. lacocca, a tough and ambitious marketing whiz whom Detroiters look on as Chairman Ford's heir apparent, was shocked and disappointed when Knudsen was brought in, and later had several clashes with him. The two men held a peace parley last January, but if they came to an agreement, it did not last. Says one high executive who knows both well: "Lee had chewed his way through ten layers of management...
...FORD put its entry, the Maverick, on sale last April (although the company labels it a 1970 car). Sales are already past 100,000, and the Maverick is breaking the records set by Mustang. With a wheelbase of 103 in., the six-cylinder Maverick is priced at $1,995. An even smaller car, named the Phoenix, is on Ford's drawing boards and could be introduced late next year...
...basis of price. Instead they are gambling that potential foreign-car buyers will pay a bit more in original cost and operating expense to gain speed and seating space. Even so, profits on the small cars are going to be slim compared with those on larger models like the Mustang, which are offered with expensive options that can double their price and profitability. If U.S. automakers have miscalculated about the kind of small car American buyers want, they could end up selling cheap cars to customers who otherwise would have bought more expensive models...