Word: mustangers
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...share of the American market is under direct attack by the Japanese and by Ford's new $1,995 Maverick. In its first two weeks on sale, the Maverick has been selling briskly but somewhat off the pace set by the then-new Mustang in 1964. So far, it has made no appreciable dent in Volkswagen sales, but next year it will be joined by VW-sized cars now being designed by G.M. and American Motors...
...Memphis at a time when Ray, an escaped convict, was a restless wanderer always on the move be tween Montreal and Mexico? How did he finance 14 months on the run from prison? Where did he find the cash that paid for his 1966 white Mustang? His dancing lessons? A course at a Los Angeles bartenders' academy? How did he pay for his flight from Memphis to Toronto, and thence to Europe? Even Ray wanted to talk about a conspiracy at his trial. But neither the prosecution nor the defense was interested, and Ray was swiftly sidetracked by Judge...
...year, and lacocca has suggested that he would be happy if sales in the first twelve months reached about 300,000. That would make the Maverick a $600 million-a-year proposition. The car will go on sale April 17, five years to the day after lacocca introduced the Mustang, which has been Ford's most successful product since the Model T. The small-car field will soon be crowded. American Motors' new entry, the Hornet, will come out this fall and eventually replace A.M.C.'s leisurely-selling $1,998 Rambler. General Motors is developing a model...
...build a car that would list for less than $2,000. To do that-and still allow dealers a reasonable 17% profit (v. the usual 21% to 25% markup)-Ford had to pare the tooling costs. So it built an eclectic car. Maverick owes its front suspension to the Mustang; the steering gear comes straight from the Fairlane; the standard 105-h.p. six-cylinder engine and the rear axle were borrowed from the Falcon. Even so, Maverick's development costs added up to a hefty $71 million. By contrast, the initial bill for the Mustang, which was engineered...
...Susie quickly alerted John and several members of the group to what was happening. As it turned out, Paul became the leader of the search party, so he--who had an even finer appreciation for the aesthetics of a situation than the boy--had borrowed Stewart's white Mustang, put down the top, turned on the radio to some very fast music, and, feeling more than a little like Steve McQueen, had started south on Route One to look for Jimmy. Before he had gone very far, however, Paul saw Jimmy driving back toward Esalen. They waved, and stopped...