Word: mustangers
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...That there is a vigorous marketplace is obvious, as witness the giant Ford Motor Co.'s unplanned flops (the Edsel) and galloping successes (the Mustang). What is more, any steel, aluminum or copper-industry executive who tried to raise prices this year-and got a jangling phone call from the White House for his trouble-knows that the tale about the government acting like a Victorian spinster is as tall...
...builders have offered to shave $1,000 or $2,000 off the sales price if the buyer will accept a house with one or two unfinished rooms. Allstate S & L, taking over a tract of $45,000 homes from a bankrupt developer in Whittier, Calif., even gives a free Mustang to buyers who make a 20% down payment. Still, a few builders are thriving. With ample lines of mortgage credit, Long Island-based William J.L. itt expects a 20% increase in sales (to $89 million) and profits, has just announced plans to expand into the Chicago area...
...breezier-looking Chevelle rose from 24,000 to 33,000. Sales of the regular Pontiac declined by 4,000, but the fancy Tempest increased 7,000, and the Grand Prix and GTO were also way up. The standard Ford slipped from 114,000 to 99,000, but Fairlane and Mustang both increased...
...Camaro has not exactly taken off with a Mustang gait, partly because of some shortage, which G.M. is curing with overtime production. Sales in November's first ten days were just under 5,000, or 371% of Mus tang's rate, and Pete Estes' prediction of 100,000 Camaros built by year-end 1966 will probably be a shade high. As for the other Mustang-like new car, Mercury has sold 12,500 Cougars so far, and supplies are so short that any Cougars in dealers' hands are practically nailed to the floor. Almost the entire...
Though Detroit calls them specialty cars, buyers refer to them more naturally as sports cars. With one available in just about any price range from Mustang's $2,461 to Eldorado's $6,277, young-in-heart drivers of all ages are snapping them up. Cougar has gone into overtime production to keep up with demand, and General Sales Manager Frank E. Zimmerman expects to sell 180,000 this model-year. Mustang, which opened up the market two years ago, continues to do better all the time; sales of 46,042 last month were 4,000 higher than...