Word: mustangers
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...Ford's soaring sales-which were up 23% for the first quarter-but of a new auto accessory that Ford hopes will increase its sales even more. Board Chairman Henry Ford II has one in his Lincoln Continental; Vice President Lee Iacocca has one in his red Mustang. Using one on the way home makes Ford Division General Manager Donald Frey feel that he is "sitting in the middle of Carnegie Hall." The device, which Ford this week announced will be offered in most of its 1966 models: a dashboard stereotape player that will permit motorists to hear their...
...have increased by 69% this year, and Plymouth, boosted by the sleek, lengthened Fury, has gained 47%-the two greatest increases in the industry. Dodge sales are up 19%. The racy, fastback Barracuda, carved out of the compact Valiant as a quick and inexpensive answer to Ford's Mustang, has more than compensated for a decline in Valiant sales...
Legend & History. Durham and Jones tell their tales well. One of the most fascinating stories concerns a Negro named Bob Lemmons. Bob was one of a tough group of men who made their living capturing wild mustangs, but Bob's method was unique. He would follow a herd of mustangs alone for days, until they began to accept him as part of the group: "I acted like I was a mustang. I made the mustangs think I was one of them." When the herd was completely in his control, Bob slowly led them straight into the waiting corral...
...Niche. Among the industry's 33 name plates, the most spectacular performer in January was Ford's sporty Mustang, which carved out 5.1% of the market although it was introduced only last April. Another newcomer, Chrysler's fastback Barracuda, established a 0.6% niche for itself. Plymouth made an impressive improvement over its January 1964 market share, adding; 1.5%. Buick won an additional 0.8%, Tempest and Chrysler 0.6% each, standard Ford 0.5% and Mercury 0.4% -all at the expense of the compacts and the cars with only modest styling changes, which continued to be the biggest losers. Because...
Into Iacocca's place as division vice president-general manager will move a man who also has been intimately involved in the conception and success of the Mustang: Assistant General Manager Donald Nelson Frey, 41, who engineered the Mustang from its beginning as the division's product planner. An assistant professor in metallurgy at the University of Michigan before he joined Ford in 1951, Frey is Detroit's most uncommon auto executive, a sort of thinking man's automaker. He speaks Russian and French, is an opera and archaeology buff, reads such publications as Red China...