Word: mustangers
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...elephantine is the gestation period of Detroit's new models that, in Iacocca's three years as head of the Ford Division, the Mustang is the first car that he can call completely his own, from blueprint through mock-up to production line (see adjoining color pages...
Ferrari Flare. As his firstborn, Iacocca has produced far more than just another new car. With its long hood and short rear deck, its Ferrari flare and openmouthed air scoop, the Mustang resembles the European racing cars that American sports-car buffs find so appealing. Yet Iacocca has made the Mustang's design so flexible, its price so reasonable and its options so numerous that its potential appeal reaches toward two-thirds of all U.S. car buyers. Priced as low as $2,368 and able to accommodate a small family in its four seats, the Mustang seems destined...
...amid the computers, the market studies and all the intuitive executives, it is almost a relief to discover that Detroit has not yet reached perfection in every detail. No one at Ford noticed-until it was too late-that the galloping horse emblazoned on the front grille of the Mustang is running the wrong way. Instead of going in the traditional counterclockwise direction of a U.S. racing horse, Ford's Mustang has bolted off in the wrong direction, like a runaway. That does not seem to bother Iacocca and his men, who know a good deal more about horsepower...
...With the Mustang, Ford clearly has a big lead among the new breed. But the market for an inexpensive sports car is potentially so enormous-particularly since nearly one in every five households now shops for a second car -that Ford's competitors have no intention of leaving it to Lee Iacocca. Chrysler has already introduced a Valiant with a convex rear roofline-called a fastback in Detroit-and named it the Barracuda. American Motors is making a fastback version of its Rambler Classic, will bring it out next spring. When word of the Mustang first leaked out, General...
...impressive 12%, and its market penetration, as Detroit terms it, is gaining in a rapidly expanding market after several years of decline. So far this year, it is up a percentage point-to 26.2%-at the expense of G.M. and Rambler. This gain took place long before the first Mustang hit the showrooms, and Ford is counting on its 1964½ offering to accelerate the trend. If Ford sells those 400,000 Mustangs, it could raise its market penetration...