Word: mustangers
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...light, the driver of a Chevrolet Impala pulled along side and mouthed through his closed window: "Is that it?" He was left behind in the exhaust. As the white car approached a school bus and slowed again, the win dows flew up and the children in side chanted: "Mustang! Mustang! Mustang!" This week Ford's new Mustang sports car, one of the most her alded and attention-drawing cars in autodom's history, drives into showrooms all over the U.S. In it rides both a big bundle of Ford's future and the reputation...
...Barracuda is really a redesigned Valiant, and Chrysler rushed it out in time to run against Ford's new and handsome Mustang sports car, soon to be introduced. The Barracuda, which cost only $5,000,000 to $8,000,000 to develop v. $50-$60 million for the Mustang, will not be marketed as a "new" car, will be priced from about $2,400. It represents perhaps the ultimate development of the pizazz phenomenon that has gripped Detroit since 1962. Its radically different roof not only offers a sportier look than the Valiant, but the car has as standard...
...first, Ford officials tried to per suade the Free Press not to run the pictures. When that failed, they began to look for the culprit. Since the Mus tang's license plate was visible in one of the photos, the investigation did not take long. The Mustang's driver was none other than the nephew of Ford Chairman Henry Ford II, Walter Buhl ("Buhlie") Ford III, at 20 already something of a legendary cut up around Grosse Pointe, the baronial suburb east of Detroit...
Buhlie's mother, Josephine ("Dody") Ford, is the younger sister of Henry II and the wife of Walter Buhl Ford II, an industrial designer who is no kin to the automotive dynasts. Hearing all the talk of the Mustang, Dody asked her brother to let her try it. (Henry himself has been driving one on the freeway between Dearborn and Grosse Pointe, where the chances of being spotted by a photographer are slight.) When Buhlie cast his eye on the fire-engine-red Mustang in the family garage, he could not resist taking a spin, then somewhat carelessly parked...
Though Buhlie's exploit caused something of an uproar at Ford, the pictures certainly proved that the Mustang, which goes into mass production this week at Ford's River Rouge assembly plant in Dearborn, is indeed handsome. It has a rectangular, Ferrari-like front grille and a low, racy silhouette, but its most attractive feature is probably its price-less than $2,500. At any rate, Buhlie was not letting the matter disrupt his own plans. A few days after he unmasked the Mustang, he and Barbara Monroe Posselius, 18, were married in Grosse Pointe. The happy couple...