Word: mustangs
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...person who first said that a chain is only as strong as its weakest link has never lifted a V8 out of a Ford Mustang. But, the analogy works in most cases and now, as much as ever in the last year, it gets to be tested in the stock market...
...General Motors Corp. cars have ever had the mystique of the Chevrolet Camaro. A macho machine if ever there was one, the Camaro was launched in the 1967 model year in response to Ford's fabulous Mustang. The Camaro made waves quickly, because buyers had the option of muscling it up with GM's big-block V8 engines, turning a sporty 4-seat roadster into a street monster and track regular. Mustang had the name; but Camaro had the horses. Like many of Detroit's muscle cars, though, Camaro was doomed by paunchier styling and performance over the years...
...character lines along the side are better integrated, but they also preserve the hockey stick shape that's traditionally been one of the Mustang's distinctive signatures. The interior of the car also has been fully reworked by Ford's design team. "Designing the interior of this car was like redoing your kitchen. You take everything out. You leave the plumbing in the same place and the electrical, but you put back super high-end material," Gelardi says. Jim Hall, managing director of 2953 Analytics in Birmingam, Mich., who has seen the new Mustang up close, thinks the design team...
Paul Randle, the chief engineer for the Mustang, says Ford's engineers have also improved both the horsepower and the fuel economy on both the V8 and V6 versions. While the final numbers aren't available yet from the U.S. Environmental Protection Agency, Ford is expecting that the V6 version will get a "best-in-class," 26-miles per gallon. The "Five-Star" crash rating is also unchanged. "You can be riding in a $1.8 million Bugatti and you won't get any better protection," says Randle. The 2010 Mustang will also come with a completely new suspension based...
Ford seriously considered dumping the Mustang during the 1990s until some cooler heads prevailed. The latest Mustang also has gained from the continuity on the team represented by Gelardi and Randle, who have stayed together for years, much like product development teams at the most successful Japanese companies such as Toyota and Honda. Whether Mustang can break through the consumer funk that has devastated new car sales lately remains to be seen...