Word: mustangs
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...joint- venture plant in Fremont, Calif., it is also assembling 200,000 Chevy Novas for GM. Ford, which since 1979 has owned 25% of Mazda, has agreed to buy up to 50% of the output of that company's Michigan plant, to be sold as part of the Mustang series. Chrysler and Mitsubishi have a joint project known as Diamond Star, which will begin building cars in Bloomington, Ill., by late...
...have to use your peripheral vision and listen to everything." White is quite proud of her performance: "I've never turned over a wrong tile." Indeed, her only major gaffe was the time she tripped and fell off the platform behind a contestant's new Mustang. "I wasn't hurt," she recalls, "but my ego was bruised...
...Spenser: For Hire, based on Robert B. Parker's popular detective novels, the sleuthing moves to Boston. Parker's hero is a "sensitive" private eye who quotes Shakespeare and Wordsworth, dabbles in gourmet cooking and drives a 20-year-old Mustang. Unfortunately, straitlaced Star Robert Urich seems more at home with TV dinners and spy novels, and the pace of the two-hour pilot is plodding. This show seems as dead as the Red Sox's pennant hopes...
...headquarters as a marketing manager under the chief "whiz kid," Ford Vice President Robert McNamara. Iacocca officially indulged his ^ love of the punchy phrase. Earlier that year he had devised a $56-a-month credit plan for Ford buyers ("$56 for '56"); later he was intent on the Mustang's exceeding the Falcon's all-time one-year auto sales record of 417,000 ("417 by 4/17"); still later, he introduced his "shuck the losers" plan to winnow out unprofitable departments. In 1960, Iacocca took over as head of the Ford car division...
...April 1964, Ford introduced the Mustang. It is difficult to overstate the attendant hoopla. The car and its principal corporate patron, Lee Iacocca, appeared on the cover of both TIME and Newsweek. Iacocca, TIME declared, "is the hottest young man in Detroit," brilliant, an "ingenious automotive merchandising expert." Twenty-one years later, a metal sculpture of a Mustang hangs over Iacocca's desk at Chrysler, and a 1964 Mustang convertible, a gift from his wife in 1981, sits in his garage in suburban Detroit. "I'm generally seen as the father of the Mustang," he says in his book...