Word: mustangs
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Bordinat also sees the '67s as "Italianesque." Maybe like Sophia? No, like Ferrari. Many of them will also look considerably like the Mustang-the one car of the 1960s that dared to be different and, as a result, helped Ford to close its sales gap with the rival Chevrolet Division to a 1.2% difference in market penetration...
...Mustang after Mustang rolled down the Avenue of the Stars and up the gently curving driveway, past a sparkling fountain, to halt beneath the porte-cochere. On hand to help the guests alight were doormen rigged out in Beefeater suits. Inside, phalanxes of blonde, straight-haired teenagers, wearing tight pants and no shoes, padded noiselessly through the vast, thickly carpeted lobby. Standing by the automatic elevators were delicately feminine Japanese starters in long kimonos and obi sashes...
...filled rooms and ask me how to run the auto business. What most of us want is a small, good-looking, economical car, as demonstrated by our eagerness to buy the compacts. Since they've made those bigger and bigger, we've stopped buying them. I notice Mustang sales haven't dropped...
Other than the Mustang, the best performers this year are sporty intermediate-size models and some luxury cars. The fastest risers-Chevelle, Chevy II, Tempest, Riviera, Fairlane, Lincoln, Belvedere, Coronet-were all restyled for '66. The largest numerical declines have been among some of Detroit's big, bread-and-butter cars-the Plymouth Fury, the standard Ford and G.M.'s Chevrolet. All of them had simply been face-lifted for '66, but they will be completely restyled for '67, thus may fare better...
...Mustang...