Word: mustardize
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Customers get almost as little discretion as the help; their burgers come wrapped, with ketchup and mustard applied in precise, premeasured splats. A rugged individualist can order his burger "without," but he will have to discover that concession on his own; McDonald's does not advertise it. One sandwich is unalterable: the Big Mac, a double burger whose interstices are occupied by alternating dollops of onions, pickle chips, cheese, lettuce shreds and a "special sauce," the formula for which is guarded like an atomic secret (see diagram next page...
Members of the Led Zeppelin toss ice cubes out the windows at passing >| police cruisers and dunk mink-clad women in the swimming pool. Alice Cooper's roadies play nude football in the hallway. The J. Geils Band stages mustard and ketchup orgies in its rooms. Instead of tearing their hair, the hotel's youthful staff (average age: 24) smile benignly. The expanded room service is designed to cater to pimpled artists who prefer milkshakes with their chateaubriands. The crazy has become so commonplace that during an Electric Light Orchestra party recently, a zonked-out groupie was propped...
Montoya, although he tries so hard, just cannot cut the mustard. As Art Buchwald says, the best time during the hearings to break for the bathroom is when Montoya is questioning the witness...
Harvard grabbed two again, though. Hagerty, recovering a loose ball in front of the UMass crease, slapped some blue mustard on an over-the-shoulder shot into the left side of the net. Milliken put Harvard on top, 6-5, feeding middy Garth Ballantyne, who put a streaking, screened shot past Rutledge...
...wine lines: Schlitz and Seattle's Rainier companies have moved into the wine business during the past few years. Food-processing companies are heeding the ancient Roman proverb, "A meal without wine is like a day without sunshine": Pillsbury Co., Nestlé and the R.T. French & Co. of mustard fame have recently become vineyard owners. So have Lazard Frères, the Wall Street investment-banking firm; John Hancock, the insurer; and Southdown Inc., the Houston-based conglomerate. Takeover-ripe wineries have become rare, and the bids for them are enormous. The Gallo brothers have spurned an offer from...