Word: muste
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Dates: during 1940-1949
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...would be amazed at the number of so-called rugged industrialists, business leaders, who trooped to him to try to get the Department of Commerce to use its influence in their behalf against their competitors. If we, as businessmen, believe in reasonable liberty of action for management, we must not ourselves seek in private the things we decry in public...
Today, the infant art of industrial design is fast becoming as potent a sales force as advertising. Many big companies, like General Motors, General Electric and Westinghouse, have long since built up design departments of their own, but smaller companies, who cannot afford to do so, must depend exclusively on freelance specialists like Loewy...
...current cars were too bulky, too laden with chromium "spinach and schmalz," and had too many blind spots for the driver. What he wanted was slimness, grace and better visibility. To his staff he mapped the grand strategy: "Weight is the enemy . . . Whatever saves weight saves cost. The car must look fast, whether in motion or stationary. I want it to look as if it were leaping forward; I want 'built-in' motion ... If it looks 'stopped' it is a dead pigeon ... I want one that looks alive as a leaping greyhound...
...into them? Subways are dirty, noisy, unattractive. The American soda fountain is disgraceful ; anyone who has ever smelled the midsummer-night stink of a sloppy soda fountain−decayed hamburger, sour milk, mustard and vanilla−can never forget it. The same goes for a telephone booth. Must one be crowded into a cramped, unventilated closet, use a mouthpiece which has been breathed into by thousands of people? Why not a two-way loudspeaker instead? Lincoln Steffens advised his son, who was worrying about what remained to be done, that nobody had yet made a faucet that didn...
...Taylor handed out a few bruises on his own account, in a 227-page report of a joint EGA-Department of Commerce mission. After spending ten weeks in Europe, studying methods of increasing European exports to the U.S., Taylor's committee came to one hardheaded conclusion: the U.S. must increase its European imports by $2 billion a year or its own exports will wither away and European living conditions will :all to a dangerous level. Unless this is done, he said in effect, much of the good accomplished by EGA (expenditures more han $7 billion to date) will...