Word: musts
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Dates: during 1930-1939
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...beneath what is commonly called "politics." Stories that she influences his policies and appointments are as untrue as stories that he tries to edit her conduct. She is a one-woman show in herself, requiring the full-time services of three able assistants to stage everything she feels she must...
Censorship? To every British editor an Admiralty "D" notice is something he must obey or risk prosecution under the Official Secrets Act. Hangover from the World War, the "D" notice is often used on news of warship movements, and was prominently used in 1935 during the Ethiopian crisis, when newspapers were ordered not to print the departure of the British fleet to the Mediterranean. No "D" or any other kind of order, however, has ever been issued forbidding the report of a responsible Cabinet Minister's speech; in fact, such an order seemed a clear infraction of freedom...
...subject, a mother's emotions have great influence upon her child's teeth, even before the baby is born. A woman who is anxious, apprehensive or resentful during pregnancy may not bother to eat tooth-forming foods (calcium, phosphorus and vitamins). After the child is born, she must be the thermostat to the "emotional climate of the home." A mother who pampers her child never lets him get his teeth into anything. Consider the Eskimos, said Dr. Martin. They "use their teeth for everything, including softening frozen leather," and Eskimos rarely suffer from tooth decay...
Wheaties' style of reporting ("Crack! A hot liner over second. Boy, Ducky-Wucky Medwick must have had a heaping dish of Wheaties this morning.") has become a running gag among baseball players, but it sells. The biggest (230 Ibs.) and the best Wheaties' announcer, 37-year-old Arch McDonald from Arkansas, adds a lingo of his own. A baseball buff from boyhood and a baseball announcer for the last eight seasons, Arch McDonald has the job of covering the home games of the World Champion Yankees and the Giants this season over WABC. He will collect a salary...
Children's hour stories "must reflect respect for law and order, adult authority, good morals and clean living." Cowardice, malice, deceit, selfishness and disrespect for law must, be avoided, and so must torture, horror (present or impending), superstition, profanity, kidnapping, morbid suspense, hysteria, too much gunplay, death rattles...