Word: musts
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Dates: during 1940-1949
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...basis of good TIME writing is narrative, and the basis of good narrative is to tell events 1) in the order in which they occur; 2) in the form in which an observer might have seen them-so that readers can imagine themselves on the scene. A TIME story must be completely organized from beginning to end; it must go from nowhere to somewhere and sit down when it arrives...
...take no risk whatever except when conscience compels us. We should not expend any 'risk' for the sake of having a scoop, for the sake of being the 'wise guy,' for the sake of attracting attention or being entertaining. . . . We must be scrupulously careful not to confuse what is happening with what we devoutly wish may happen...
...TIME'S staff stands midway between the facts and the reader. Those too deeply involved in a subject often lose the ability to tell others about it. The worlds of business, mathematics, art, music and medicine all have their own jargons. TIME writers who cover each of these must understand the patois; but they have to know another language-English...
...checked they are ready for the teletypesetters. Machines in TIME'S New York office wire the copy simultaneously to the Chicago, Philadelphia and Los Angeles printing plants. Boyd and his assistants in New York paste up proofs on huge sheets, tell editors, late on Monday night, where lines must be added or killed to make pages...
...other day, David Lilienthal, chairman of the Atomic Energy Commission, declared that the press, along with radio and the schools, must educate the public to its responsibilities in the atomic age. That is an inescapable challenge. Can the press, the schools, the radio, rise to it? Probably not. Journalism, as an art of communication, is still in its Bronze Age. Its practitioners, including TIME'S editors, don't know enough, and have only rudimentary techniques for communicating what they do know...