Word: musts
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Dates: during 1960-1969
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...advertising. That was a lucky stroke for the industry, which has been shielded from further action not only on the part of federal agencies but also by a number of state legislatures where antitobacco bills are now pending. The preemption clause will expire on June 30, however, and Congress must then decide where to go from there...
...that are broadcast free on TV and radio under the FCC's "fairness doctrine." The ten-year-old doctrine, designed to ensure airing of opposing views on controversial issues, had never been applied to the advertising of a product until 1967. Then the FCC ruled that broadcasters must devote "significant" time to antismoking messages, meaning one of them for every three cigarette commercials...
...have proved devastating to the industry. They are prepared by the American Cancer Society and other groups, often with volunteer help from top ad agencies, and they usually have more punch than regular commercials. Cigarette ads must pass the industry's self-policing advertising code, which assures a certain blandness by ruling out appeals to youth and suggestions of athletic or social prowess. Often, pro-and anti-ads appear in startling juxtaposition. The American Tobacco Co. sponsors network broadcasts of NBC-TV's Laugh-In, but viewers can get the antismoking side during local station breaks...
...steadfastly maintained that evidence linking smoking and disease consists largely of statistical associations, which cannot "prove" a causal relationship. The tobacco men ridicule the notion that cigarettes alone could be responsible for the two dozen or so diseases with which they have been associated. Much more research, they say, must be done on such factors as air pollution, urbanization and the stressful emotional environment that goes with it. Genetic and behavioral factors may be involved in causing disease, they contend. The Tobacco Institute cites surveys showing that smokers are unusually energetic, marry more often and drink more liquor and black...
...still confession is a human want, So Englishmen must make theirs now by post...