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Word: musts (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...million. Kuhn, who listed player relations among his National League duties, is a skilled negotiator. But it will take more than persuasion for baseball to keep pace with the speedy '70s. Not only does the organization of the major leagues need to be restructured, but the game itself must be streamlined to attract the action-mad modern...

Author: /time Magazine | Title: Baseball: Inside Man | 2/14/1969 | See Source »

...Millennium. In Washington, Allen expects to encourage progress by prodding the states into action. "The states simply must play their part in the renaissance of education," he says. "They must release the power for innovation arid accomplishment that's bottled up in local communities." While willing to be flexible in dealing with school districts that preserve segregation, Allen insists that "when there is a violation of the law, the full force for compliance will be exercised...

Author: /time Magazine | Title: Schools: Exercise of Authority | 2/14/1969 | See Source »

What a coup! Magazines sold out on newsstands across the country. How did Esquire do it? In a manner worthy of a tight-lipped Hughes aide, Editor Harold Hayes huffed, "I think I must elect not to discuss it at all." No wonder. The man and woman are models. The photos, shot in Fort Lauderdale, Fla., are to draw attention to a story on Hughes by a reporter who spent two months on the assignment and-like all other reporters-got not a single glimpse...

Author: /time Magazine | Title: Magazines: Dubious Achievement Award | 2/14/1969 | See Source »

While he concedes that reporters must point out the errors of public officials, he deems it unfair to blame Presidents for "everything from the generation gap to the price of bread." And he especially deplores "criticism of their character, in terms so stark that it makes them appear monsters who have imposed themselves on a helpless people...

Author: /time Magazine | Title: Opinion: L.B.J.'s Musings About the Media | 2/14/1969 | See Source »

Flying Womb. Being recognized first requires being seen-and the spanking convinced longtime Recluse Hefner that he must widen his horizons. He began by widening his lapels: off came the bathrobes and cardigan sweaters, on went $15,000 worth of Edwardian suits from Chicago Tailor George Mashbitz. He quit taking amphetamines, started getting six or eight hours of sleep every day, worked out on a slant board and an exercise bicycle, and gradually built his weight back up to 175 lbs. He turned most of the day-to-day operation of his enterprises over to subordinates, and made travel plans...

Author: /time Magazine | Title: Modern Living: Hugh Hefner Faces Middle Age | 2/14/1969 | See Source »

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