Word: musts
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Dates: during 1970-1979
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...issue, he has kept quiet about it; one Western diplomat in Moscow refers to him as Brezhnev's "paper shuffler." Nonetheless, Chernenko now ranks fourth in the party hierarchy, after Brezhnev, Ideologist Mikhail Suslov, 76, and Central Committee Secretary Andrei Kirilenko, 72. Chernenko now must be considered as a possible successor to his patron, or at least as a behind-the-curtain bossmaker in a post-Brezhnev...
...testify before a grand jury. The court did suggest, however, that states could enact "shield" laws to protect a reporter's sources and notes. New Jersey and 25 other states have them. In Farber's case, the New Jersey Supreme Court decided that the shield law "must yield," because it came into conflict with a defendant's Sixth Amendment right to a fair trial...
Barnes' ruling must still be approved by the FTC commissioners, after which doctors will be able to start hiring copywriters. The A.M.A. will appeal the order. Dr. Robert B. Hunter, chairman of the A.M.A.'s board of trustees, noted that the organization's code does not prohibit advertising, only solicitation of patients. The distinction: ads provide pertinent information such as type of practice, office hours, and even the schedule of fees; solicitation involves self-laudatory or fraudulent claims, or patients' testimonials. The prohibition, says the A.M.A., is meant to protect the public from unscrupulous hucksters...
...YOUR VEINS ARE FIRM! Few such adumbrations have ever proved so accurate, if not necessarily in the otherworldly sense intended. Since the discovery of his 3,300-year-old tomb 56 years ago last month, the boy pharaoh has enjoyed a scintillating afterlife in the vision, imagination and, it must be said, the commerce of modern man. The treasures from his Valley of the Kings resting place, shown in packed museums around the world, have inspired countless designers of art, jewelry, fashion and frippery over the decades. The current exhibition, the "Treasures of Tutankhamun," may well have been viewed...
...most intriguing?and riskiest?changes are those that cosmetics makers try in order to fit their products to women's mental pictures of themselves. Theirs is a complicated and mysterious business in which product, packaging and advertising must work together to present a unified appeal to emotions that may be partly unconscious. Revlon has pushed this psychological approach as hard as anyone, as is best illustrated by a three-part tale that also is a commentary on American lifestyles...