Word: musts
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Dates: during 2000-2009
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...Twitter to be a part of a company's efforts to communicate with customers, the customers must be willing to "follow" the company on Twitter. That allows the individual consumer to choose which firms he is willing to get messages directly from. It may not be surprising that "new age" brands like Whole Foods and JetBlue have large followings and older and much larger brands like Kroger (KR) and American Airlines (AMR) do not. Whole Foods and JetBlue have successfully marketed themselves as being "customer-centric" - the kind of companies that would not misuse the access to a customer...
...users have set up their own rules of conduct when using the service, not unlike those with MySpace and Facebook. These rules were not put together by Twitter itself, which mandates only rules of use. Like many social-network sites, Twitter is self-governed by its members, and companies must take that into account as they join the service...
...billion in pensions and other benefits each year, it sets aside just $20 million annually to care for disabled retired players. Players' advocates say that allotment is too small to cover the injuries retired athletes suffer, and call for an overhaul of the notoriously cumbersome system that they must navigate to qualify for such benefits...
...involvement with the incident Tuesday and accused Harvard administrators of unjustly barring her from graduating next month because of her background. Campbell—who lived in the Kirkland Annex where the shooting took place—received two letters last Friday from Harvard administrators informing her that she must leave campus and prohibiting her from attending all graduation activities, according to her lawyer, Jeffrey T. Karp. Campbell has denied any connection to the incident or involvement in dealing drugs to Harvard students, Karp said. Two female Harvard students allowed the victim, 21-year-old Cambridge resident Justin Cosby...
...Cleveland, as he may become a free agent next year. Although Cleveland is his hometown and it boasts a successful franchise, it's a second-tier basketball town, without the financial resources of cities like New York or Los Angeles. Certainly, the New World Development-led consortium must be hoping that the Little Emperor won't leave Cleveland. Otherwise, the value of the Emperor's clothes - both real and knockoff - will plummet in China...