Word: musts
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...spruced-up new models, says David Bailey, a professor of international business strategy and economics at Coventry University. Ford, on the other hand, fell afoul as the former owner of Jaguar by trying to take Britain's luxury sports-car brand into the mass market. Overseas buyers must "be aware of sensitivities of the brand and preserve it to sell the product successfully," Bailey says. "That's a key lesson for Kraft...
...campaign spent all of its effort attacking the opposition and none figuring out which districts were undecided, which were most worthy of competing for, and what specific messages were necessary to sway them, the campaign would be destined to fail ... pollsters and strategists [the equivalent of military intelligence staff] must constantly explore the local levels, including voters' grievances, leanings, loyalties, and activities. Experienced campaign strategists understand that losing even one or two key districts can mean overall defeat." After all, as the old axiom has it, war is the continuation of politics by other means...
...Lombard burst back into the room and forced his way to the darkened recesses of the compound. He kicked in a door to find Rasta, the syndicate's enforcer, half naked with the screaming woman, who ran behind Lombard. "Did you beat her? Because if you beat her, you must beat me," Lombard said, inches from the flaring eyes of the muscular Rasta. Rasta launched a haymaker at Lombard, who ducked. Rasta threatened to call in his "brothers." "I'll break their legs too," Lombard retorted as we retreated to our car, where the photographer traveling with us, Melanie Hamman...
With its first win of 2010 in hand, Harvard moved into fifth place in the crowded ECAC standings—just three points out of first. But with only nine games left on the conference slate, the Crimson knows it must make every contest count...
...Global sales of wines from the New World - North and South America, South Africa and Oceania - jumped from 3% of the market to 30% between 1990 and 2008, causing serious concern among wine makers from France and other European countries. The French are now realizing that they must swallow their pride and take a page from the New World playbook in order to attract new, young consumers with little wine-drinking experience. According to Denis Verdier, president of the Confederation of French Wine Cooperatives, this means introducing "easy-drinking" products with labels clearly stating the type of wine instead...