Word: musts
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...Must be some real powerful stuff...
...freebies can backfire long-term. "Denny's is panicking, pandering and throwing up a Hail Mary and praying it works," says Rob Frankel, a brand expert who has consulted for a variety of Fortune 500 companies. To skeptics like Frankel, if a company gives away a product, the product must not be that good. "What does it do to the perceived value of your product when one day you are charging for it, and the next day you're giving it away?" asks Frankel. "In the long run, Denny's is cheapening its brand...
...hurling bucket loads over each other. Piet Klop, an investigator at the Washington-based environmental think tank World Resources Institute, says that people will not learn to ration water unless it hits their pockets. "We need to understand that it is a more valuable commodity than oil and prices must reflect that better," Klop says. "Cheap subsidized water is not helping people. It is giving them a bad service." However, radically hiking the prices of any basic commodity would be a tough sell for any politician, especially in a turbulent democracy such as Mexico...
...beginning to realize Japan is on the wrong path. Its flagship manufacturing giants have been pummeled by the crash in worldwide consumer demand. Exports fell by nearly 50% year-over-year in January and February; the economy as a whole is expected to shrink by 6.6% in 2009. "Japan must reinvent its export-driven growth model," Aso said Thursday...
...considered a national trait in Italy, tracing back to centuries of feudalism and the influence of the Catholic Church. Of course, the faith of ordinary people can be a public good in helping to overcome tragic events that are often beyond human control. But a nation and its leaders must ultimately be judged on the outcome of that portion of destiny which is not preordained...